The Basement Like a blog, only interesting.


6
Mar/10
1

Why iPad?

For those just tuning it, I'm starting a business developing software for the iPad. When I tell people that I'm targeting iPad I get mixed responses. Fanboys want to gush about how the iPad will forever change the destiny of man.  Critics want to talk about netbooks, iPad's missing features or the forthcoming Microsoft Courier.  Other folks want to describe an application that they've dreamed up that they think I should write (like I don't have anything else to work on) or people tell me that I should write software that can run on all the mobile devices iPhone, Android, Blackberry, Windows Mobile, Palm, etc. - you know, because cross platform development is easy.

What almost everyone has in common though is that most folks don't understand why I'm targeting iPad.

In fact, lots of folks make assumptions that are completely wrong. I'm not targeting iPad because it's cool (at least not entirely).  It's not a get-rich-quick scheme (although getting rich quick wouldn't suck). It's not riding the wave of hype surrounding the iPad (but I'm not ignoring this either). It's not (just) because I'm not a fan of Microsoft.

What you might find surprising is that I'm actually quite skeptical about iPad's success as Steve Jobs laid it out in his keynote. I don't think the iPad will be the ultimate internet browsing experience - I think that title will stay with our desktop and laptop computers. I think the absence of Flash and an (albeit large and responsive) touchscreen keyboard will substantially  hinder the web browsing experience. When we fantasize about being seen hanging out in the coffee shop with our shiny new iPad I think most people underestimate the predominance of text entry in the web browsing experience. The web browser, after all, was born on the desktop and is a desktop centric paradigm - it hasn't translated well to mobile devices, or television, or refrigerators.  Sure, some bookmarked content will be great on the iPad, but as an all purpose "ultimate internet browsing device" I think it will fall short.

And since the iPad won't fit in your pocket, you have to make a special effort you to take it with you. Once you've made the decision to lug along a device, the question is - What device will it be?  The somewhat limited but super sleek iPad or the truly versatile if not entirely aesthetically pleasing netbook or laptop?  The bottom line is that the iPad is not a netbook/laptop replacement (by Steve's own admission) and when given the choice between the two, most folks will pick the lappy. And if you already have a lappy, will you shell out another $500+ for an additional device?  I think most won't.

At this point folks ask me "Matt, if you think the iPad sucks, then why are you building a business around it?"  The answer is that I don't think the iPad sucks - rather I think it will be really, really good at something other than the perceived primary use case - namely point solution business applications. As I see the world I think there are hundreds of applications where laptops or other traditional computer forms are simply too cumbersome for business applications but where a well designed touch computing platform can excel. Anywhere where someone is carrying around a clipboard with forms or check lists, anywhere people are dealing with non-text data in a mobile environment, anywhere where a conversation is happening where a traditional computer would be distracting is an opportunity for touch computing.

Sure, there have been mobile computing platforms out there for decades from people like Microsoft, Symbol, Intermec, and Psion - but these platforms have been too expensive for smaller point solutions, too cumbersome in terms of UI/UX and too difficult to develop for. Historically there's also been a lack of easy to understand, reasonably priced and ubiquitous wireless connectivity for these devices.

The focus has been on "mobile computing" and not on "touch computing".  What's the difference?  Mobile computing is about trading usability and performance for mobility.  Touch computing is about a fundamentally different user experience - a user experience that's better that the previous paradigms.  Sure touch computing platforms like the iPad will also be mobile, but if designed well users will prefer using their touch computing device for some activities even when sitting at their desktop computer.

The opportunity is to recognize the applications that have been underserved by traditional computing, or mobile computing and exploit then with well designed touch computing interfaces. The secret to success for these touch computing applications is great design from which follows great usability and user experience. Applications designs must minimize required text entry, and rely more heavily on information visualization, and visual metaphors for data manipulation.

To do this effectively designers and developers need a great development platform, a stable and consistent hardware platform, and consistent user interface metaphors.  For wide spread market adoption we need a hardware vendor that is familiar and credible for end users, that has a good track record of being able to keep up with supply and support. The user experience is critical - so we need the most responsive touch interfaces with support for multitouch and advanced gestures.  And we need well established distribution channels for easy deployment.

Over the next year or so we'll see dozens of touch computing platforms enter the market. Some with price points way below the Apple iPad. When I survey the landscape I see only one platform, vendor and ecosystem that already exhibits all of the characteristics necessary to succeed with business focussed touch computing applications: the Apple iPad.

With our new business venture, Architactile, we hope to change the way the business of architecture is practiced through the application of touch computing. At least for now, the iPad provides us our best shot at doing it.

3
Mar/10
4

Architactile Cometh

My life has changed a lot in the last few months. Most folks that know me through the internet have no idea what I do professionally. Lots of folks think I'm somehow involved in marketing, public relations, social media consulting, etc. (I'm not.) This is partly by my own design. Both when I started blogging in 2005, and when I started playing on Twitter in 2008 I was at least partially motivated by professional dissatisfaction or boredom. Social Media was an outlet for me to explore and exercise the critical thinking skills that were atrophying at work. I've been careful to not intertwine my professional and online life too much - it just seemed simpler.

So what do I do professionally?  Well, I have a BS degree in Electrical and Computer Engineering from Oklahoma State University although my career is more accurately described as information technology. Thirteen years ago I became the Director of Technology for a small company called ODEN Insurance Services in Tulsa, Oklahoma. I had done some contract programming for ODEN a few years before that. ODEN had about 10 employees when I joined as a full-timer. In retrospect, what we did was pretty remarkable - we changed the way the property & casualty insurance industry works in the United States - at least in some small way.  Our organization researched insurance compliance law, summarized it into a standardized taxonomy and made it readily accessible to insurance professionals. This content was deliver 100% electronically - never on paper (which was revolutionary 13 years ago in the insurance industry.)  We then took this information and built a rules based document composition system that automated the process of creating termination notices to the insured. If you've ever had you car or home owners insurance policy cancelled, there's a better chance that it came from software that I managed than not.  While this may not seem like much, ODEN changed the way the insurance industry thought about cancellation and non-renewal of policies - and trust me, that's huge.

Over the years I was promoted to Vice President of Technology and eventually was given the opportunity to become an equity partner. The job was great for a good many years and the owners of the company, the Oden family, were tremendously generous to me and our entire staff. But the company reached a point where it was unlikely to ever grow significantly larger, unlikely to reach the proverbial "next level".  This is a limitation of many family owner businesses. I found myself with "golden handcuffs" - with an equity position in company and an easy job that had likely reached its pinnacle. This was great for my family but for a guy who likes challenge and change and was less than halfway through his working years this began to wear on me.

Then 3 years ago, our small company of 30 employees was bought by what is now the global behemoth Thomson Reuters. This was a terrific way for the Oden family to exit after nearly 20 years of building the company.  I stayed on after the acquisition. It was an exciting time and I imagined that great things that were possible.  Although, at the time I realized that the likely eventual outcome would be the elimination of the positions of me and my technology staff, I was hopeful that things might be different. I knew that if our products were to get to the "next level" it would be through a company like Thomson Reuters. I also knew that if things didn't work out that I'd finally be done, free to do... something else... anything else.

For the first year and a half or so after the acquisition I worked hard to try to find a niche for our products within our new parent company. Unfortunately after going through 3 Vice Presidents (one holding the position twice) in less than 2.5 years it was made pretty clear to me that there was to be no real future for me or my staff at Thomson Reuters. The week before Thanksgiving 2009, my boss called to inform me that my staff and I were being let go in a "reduction of force" and that our job functions would be transferred to the home office in Eagan, Minnesota. My last day with Thomson Reuters was last Friday, February 26, 2010.  This ended my 13 year association with Oden products.

Thirteen, it turns out, is my lucky number. A 13th of the month marks the births of three of my four children, as well as the anniversary of my marriage to my amazing wife of 6 years. It's only fitting that my run at Oden ends after 13 years so that I may start the next stage of my career.

Oden taught me that I love the excitement of growing a company and that a company needs strategic focus and growth to be vibrant. Thomson Reuters taught me that big companies can be insanely profitable even if they are slow and stupid... and that I really, really don't like slow and stupid. When thinking about what's next for me, I came to the realization that I don't really like working for people, but I love to work with people. I love building new products and processes and I love solving problems - I love creating efficiency. I really despise sameness on a daily basis, and I really like change and challenge.

So after some serious soul searching I've decided (with the support of my wife and family, and perhaps more importantly Bill & Shelli Handy) that the time has come for me to create my own company. I've partnered with an old friend named Taylor King who is an architect and partner at TriArch, an architecture firm in Tulsa.  Taylor and I collaborated on some iPhone apps in late 2008 (published in the iTunes Store under the name Armchair Design) and we're ready to take it to the next level. We're currently working on a product concept for the iPad that we hope will change the way the business of architecture is practiced... at least in some small way. We think that touch computing has huge potential in point solution business applications and we want to explore that idea for architects.

There's lots and lots to do before I can share too many details but stay tuned...things are about to get interesting.

So what's the name of our new venture? Architactile. What else.

20
Feb/10
0

Starbucks Buys 122M Pounds of Unethically Traded Beans

Full disclosure: I think most marketing is really, really bad. Why?  It's because I think most marketing people are more focused on manipulating the consumer into believing a half-truth than they are on anything even remotely related to their product.  In doing so, two things happen:

1.) Focus is shifted off of the product. (Or more importantly what the consumer can DO with the product.)

2.) A half-lie is told.

Today's case study in really bad marketing - Starbuck's Coffee.

This morning, my amazing bride brought me a hot cup o'joe from Starbucks.  As I was drinking it, I noticed that on the side of the cup it said...

YOU.

BOUGHT 228 MILLION POUNDS OF RESPONSIBLY GROWN, ETHICALLY TRADED COFFEE LAST YEAR.

"Cool." I thought. Some more text continues underneath that cardboard sleeve they put on the cup to keep you from burning yourself. At the point I noticed on the cardboard sleeve it says:

This sleeve is made from 60% post-consumer fiber.

It's part of Starbucks™ Shard Planet™
our commitment to doing business in ways that are
good to each other, coffee farmers and the planet.

"What?!?!?!" I thought. Why ONLY 60%?!?!? Why not 100%?!?!? What is so special about a cardboard ring that you can't use 100% recycled materials? Isn't recycled cardboard readily available? Is it because using 100% recycled materials would be harder to print your trademarked green-washed program name on?   And seriously Starbucks, you actually trademarked the program name "Shared Planet"?  I hope you sue everyone that tries to use the phrase "Shared Planet", perhaps with the settlement Starbucks can afford to spring for 100% recycled cardboard rings in the future.

Now don't get me wrong. I get it. 60% recycled is better than 0% but I call fowl when Starbucks tries to manipulated how I feel about them for what I consider to be a half effort. If you are going to rant about saving the planet as a marketing ploy, I expect you to step up. And with the 3-color artwork design on that cardboard ring, I have a hard time believing that Starbucks is more interested in saving the planet than they are in getting me to buy more coffee with their 60% recycled commitment. What's more, the copyright on the ring is 2008 - so no progress in 2 years.

So off with the ring. And what do I discover underneath?

Everything we do, you do. You stop by for a coffee,
And just by doing that, you let Starbucks buy more coffee
from farmers who are good to their workers, community
and planet. Starbucks bought 65% of our coffee this way
last year - 228 million pounds - and we're working with
farmers to make it 100%. It's using our size for good,
and you make it all possible. Way to go, you.

So let me get this straight. I'm responsible for buying 122 pounds of coffee beans last year from farmers who either exploit their workers, have a negative impact on their communities or using environmentally harmful practices?  And I'm supposed to feel good about this? I need a shower.

When I saw the first statement about 228 million pounds of beans I falsely assumed it was ALL of Starbucks coffee.  I'm sure that this is their intent. Only if I REMOVE the 40% non-recycled cardboard ring do I see that this is only 65% of Starbucks coffee beans. If you do the math, that means over 122 million pounds of beans come from "somewhere else".  So how committed is Starbuck to this idea of fair trade?

Like most folks, I'm not an environmental zealot or a fair trade freak - but when I have choices I like to do the thing that feels right. I also get that Starbucks is a business and they need to make profit. I don't disagree with their business practices and applaud their efforts to increase the portion of their beans purchased from ethically traded growers - but don't sell me a fairy tale.

How could this be done better?  Starbucks could start with the premise that the job is not yet done. Tell me that 35% of their beans are still being bought from people that they'd rather not do business with. And give me a timeline for how quickly they want to change this. Or better yet they should "use their size for good" and simply stop doing business with that 35% if buying form unethical growers bugs them so much  - and then use their cups to explain to the consumer why their coffee is a little more expensive this year. That's a marketing message that woudl actually make me feel better about Starbacks.

So to the exploited workers that I apparently forced into producing beans for 35% of my double mocha latte this morning. I'm really, really sorry.

22
Jan/10
3

Oklahoma City Doesn’t Suck

Last week I spoke at IgniteOKC. It was the second Ignite event at which I’ve spoken. I love Ignite. Simply put: Ignite rocks. As a speaker, the format is challenging and invigorating, but the best thing about Ignite is the people. Hands down. And not just the speakers, but everyone - the audience, the organizers, the stage crew - everyone.  So what makes “Ignite People” so awesome? Simple - they’re smart, curious, and passionate, but not the garden variety “smart, curious, and passionate” - they’re the “it goes to eleven” kinda smart, curious and passionate.

Another characteristic of this crowd is diversity. These folks are from all walks, from technology, to medicine, to law, to chefs, to library science, to fine jewelry, to energy, to non-profits. Everyone is welcome given that (yes, I’m gonna say it again) you’re smart, curious and passionate.

As amazing as Ignite is, what I think is REALLY exciting is the undercurrent. Ignite is what we see on the surface but it’s just a mere byproduct of what’s happening below. And what’s that? The early stages of smart, curious, and passionate people in Tulsa and Oklahoma City thinking differently about each other and about what lies ahead for all of us.

I’m not a native Tulsan, or even a native Oklahoman, but Tulsa is my adopted home. I’ve lived here longer than I’ve lived anywhere else, but I’ve always been baffled by the ridiculous competition between Tulsa and Oklahoma City. Who’s got the best arena? Who has the best roads? Which city is prettier? Which has a cooler “scene”? I say, who cares? I have a firm belief that, in the long run, neither city benefits. And in reality, both cities are great, and - perhaps more importantly - both cities have the potential and the opportunity to be much, much greater. Personally, I think the secret to unleashing this potential is collaboration and cooperation. In an increasingly flat world, we should be thinking about Oklahoma competing on a national and global stage instead of who’s got the best [insert insignificant geographical curio of your choice here].

So what’s that got to do with Ignite?  Well, behind the scenes there is tremendous support and collaboration between the IgniteTulsa and IgniteOKC organizational teams. These groups were formed independently but once they discovered each other, they started coordinating efforts.  The principal organizer of IgniteOKC, Emily Campbell, was a speaker at the IgniteTulsa event. (One of my very favorite speakers at that event.) In real life, Emily is a crazy smart intellectual property attorney with Dunlap Codding in OKC.  Emily contacted me when submissions for IgniteOKC were open because she wanted someone from the Tulsa event to also speak at the OKC event.

The Ignite events are promoted heavily through social media channels with Twitter being the darling. One of the truly amazing miracles of social media in Oklahoma is that it’s starting to flatten Tulsa and Oklahoma City. Through community events like Ignite catalyzed by social media, young Oklahoman thought leaders are starting to broaden their networks to include folks from “the other city”.  These smart, curios and passionate, people (like Emily) are starting to grow beyond the unfounded geographical prejudice of past generations.

Another event that’s bridging the turnpike is Startup Weekend. Like Ignite, Startup Weekend is a global organization that provides a format and guidance to local volunteers that produce the local events. Startup Weekend is kinda like mock-trial for entreprenuers. Scott Phillips organized Oklahoma’s first Startup Weekend in November last year in Tulsa. Scott is co-owner of Isocentric, a Tulsa based data center, and he’s also part of the IgniteTulsa crew.  Tulsa is one of the smallest cities to have ever hosted Startup Weekend but even this fledgling event drew the attention and sponsorship of the Oklahoma Department of Commerce. Currently Adam Dani, a financial securities expert in OKC, is organizing Startup Weekend OKC for the weekend of March 5-7, 2010.  Are Scott and Adam talking? You bet! In fact, Startup Weekend OKC will be promoted at the next IgniteTulsa on March 4th.

Now I understand that one could look at these events and write them off as a bunch of internet geeks doing geeky stuff - but I choose to see something different. There’s a young movement afoot here in Tulsa, and in Oklahoma City, and elsewhere in Oklahoma. A movement that’s interested in something better for our cities, something better for our state. A movement that’s working to foster innovation and inspire greatness. Oklahoma has the capacity to be the next Seattle, the next Silicon Valley - but it will take all of us.  This new Oklahoma won’t come from our city or state governments, it will come from those of us that are willing to think bigger, to act, and to leverage the resources on both ends of the turnpike. If you attend these events, and events like them you start to recognize the key drivers in this movement - folks like Emily, Scott and Adam. If you want to make something great happen in Oklahoma, these are the folks you need to be LinkedIn with.

I had a great time at IgniteOKC and I’d like to say again - a very sincere thank you to Emily (and Blake, Michelle, Seth, Sandip, Robert, Dirk, Justin, Jory, Michael, Tyler, and Melanie - and the rest of the IgniteOKC crew) for an absolutely awesome, awesome event.

It occurred to me at IgniteOKC that the reason Oklahoma City people think that they are as cool, if not cooler than Tulsa people is that maybe - just maybe - they are. To do my part toward a better future for all of us, I’d like to go on record as a citizen of Tulsa as saying, Oklahoma City doesn’t suck. Here’s to our future.

IgniteOKC Winter 2010 Videos

IgniteTulsa 2009 Videos

IgniteOKC Summer 2010 (location & date TBD)

IgniteTulsa March 4th @ Blue Dome Diner (free registration)

Startup Weekend OKC March 5th

Emily on TV talking about Ignite

16
Nov/09
3

Everyone Loves a Good Smackdown


This past weekend I participated in the most amazing event ever – Startup Weekend Tulsa.  I plan to write more about the experience soon, but here's the gist – about 45 strangers got together, formed 5 teams and created 5 startup companies over the course of about 54 hours. It's the kind of thing that is really hard to explain without experiencing it, so for now I hope you can just take my word for it – it was a mind blowing experience. I was absolutely amazed at the quality and volume of ideas, product and collaboration from Oklahoma's aspiring entrepreneurs!

So here's the deal – as part of Global Entrepreneur Week, nine other cities (Atlanta, Bay Area, Boise, Cleveland, Dallas, Lexington, London, Los Angeles and New York) either have had this past weekend or will have next weekend their own Startup Weekend event.

A company called Twilio has decided that it'd be fun to see which of these 10 cities has the maddest entrepreneurial kung fu. So they're sponsoring a contest to see who can produce the coolest startup that integrated with their telephony services.

My team created a project called Menu-O-Matic. Menu-O-Matic is a tool to enable small to medium sized restaurants to improve their online presence by putting their menus online in both a web optimized and mobile device optimized format.  Through the magic of Twilio, Menu-O-Matic can also read you the menu over the phone – you know, so you don't have a wreck trying to read the menu on your iPhone while driving.

You can see a typical Menu-O-Matic menu here:

Silly Deli Menu (Sample Menu-O-Matic menu)

And you can have the menu read to you with Twilio by dialing:

1-877-490-4909 and dial restaurant code 36#

Pretty cool, huh?

So why am I telling you this?  Bottom line – I think it would be so cool to have Tulsa, Oklahoma crush the likes of the Bay Area, LA, Dallas and New York and I need your help to do it.

Specifically there're three things you can do to make the big city folks look silly:

1.) Tweet about @menuomatic's awesome use of @twilio technology.
2.) Post comments about how cool you think Menu-O-Matic is on Twilio's contest page
3.) If you have a blog or are a media type, write about us.

Thanks everybody!

This past weekend I participated in the most amazing event ever – Startup Weekend Tulsa. I plan to write more about the experience soon, but here's the gist – about 45 strangers got together, formed 5 teams and created 5 startup companies over the course of about 54 hours. It's the kind of thing that is really hard to explain without experience it, so for now I hope you can just take my word for it – it was a mind blowing experience.

So here's the deal – as part of Global Entrepreneur Week, nine other cities (Atlanta, Bay Area, Boise, Cleveland, Dallas, Lexington, London, Los Angeles and New York) either have had this past weekend or will have next weekend their own Startup Weekend event.

A company called Twilio has decided that it'd be fun to see which of these 10 cities has the maddest entrepreneurial kung fu. So they're sponsoring a contest to see who can produce the coolest startup that integrated with their telephony services.

My team created a project called Menu-O-Matic. Menu-O-Matic is a tool to enable small to medium sized restaurants to improve their online presence by putting their menus online in both a web optimized and mobile device optimized format. Through the magic of Twilio, Menu-O-Matic can also read you the menu over the phone – you know, so you don't have a wreck trying to read the menu on your iPhone while driving.

You can see a typical Menu-O-Matic menu here:

http://menuomatic.com/menu/Silly+Deli

And you can have the menu read to you with Twilio by dialing 1-877-490-4909 and dial restaurant code 36#

Pretty cool, huh?

So why am I telling you this? Bottom line – I think it would be so cool to have Tulsa, Oklahoma crush the likes of the Bay Area, LA, Dallas and New York and I need your help to do it.

Specifically there're three things you can do to make the big city folks look silly:

1.) Tweet about @menuomatics awesome use of @twilio technology.

2.) Post comments about how cool you think Menu-O-Matic is on Twilio's contest page

3.) If you have a blog or are a media type, write about us.

Thanks everybody!

30
Sep/09
3

Shut Up and Do Something

I'm often critical of talking heads. Especially social media gurus yammering on about social media on social media. Who are we trying to kid? It's mostly just self affirming prattle. All bark. No bite. So we've all built networks of interdisciplinary self proclaimed experts with whom we interact with on a daily basis. But other than thinly veiled self-promotion, and the exaggerated value of keeping our finger on the pulse of humanity what do we really do with social media? Do we use it for good? For evil? Or, worse yet, for nothing?

Every now and then someone refers to me as a "social media guru/expert" or some such.  I'm flattered, and I appreciate the compliment - really I do - but I hate the moniker. It makes me cringe. It forces me to ask the introspective question - "Have I become the yammering social media moron?"  Whatever I am, I don't want to be thought of as the guy that does nothing.  So I'm trying to practice what I preach -  I'm trying to shut up and do something.

Today, that something was to go meet with Mary Walters, Executive Director of Sapulpa Community Care. Mary is awesome: tough as nails, amazingly funny, no nonsense, ex-military, gets things done, and super passionate about helping folks. She's a 16 year veteran of Sapulpa Community Care but speaks with the kind of excitement you'd only expect from a new summer intern who didn't know any better.  Spend a few minutes with Mary and you can't help but be overwhelmed with a sense that you can do more.

With a staff of one and a half, Mary managed to help something like 600 families over the last year.  Sapulpa Community Care (a Tulsa Area United Way agency) provides food, clothing, and financial assistance for utilities, medicine and housing to qualified clients. But it's not so much what they do but how they do it that really impressed me. Part of their food pantry feels like a small grocery store where clients can select food and other items for themselves.  Mary prides herself on being able to go above and beyond what many other food pantries can offer by providing perishable items like meats and vegetables in addition to the typical can good and boxed food fare. Their Kids Klozet feels a little like Urban Outfitters and is stocked with brand new clothes and complete with dressing rooms where kids get to "shop" for their own outfits. And every child - especially of reading age - leaves with a new book and a toy.   It's an amazing facility that seems highly organized and efficient.  I was really blown away.

So where do I fit?  Well, Mary is tack smart and is strong believer that God will provide, but she also recognizes that she might be missing some opportunities on the internet. Neither Mary nor her staff are particularly tech savvy and there's little if any budget for website design, fancy creative work, or, heaven forbid, social media gurus. So I'm going to help Mary get started with the basics.  Here's our short term game plan:

1.) Move the website to a Wordpress platform. The existing site is okay, but it's static and difficult to change, plus there's no analytic data available to Mary and staff. Wordpress will give Mary an easy way to update most of her website directly without the expense or hassle of an external vendor or volunteer.

2.) Implement Google Analytics. Mary and I brainstormed about a lot of different tactics, but before we charge off in a direction we have to answer some basic questions like - Is anyone coming to the web site now? Google Analytics will not only help us establish a baseline but will also help us understand whether or not our efforts are having any effect.

3.) Rework some web content. I had spent a fair amount of time with the existing website before I went onsite - yet I was taken aback with Mary and the facility. We're gonna try some things to try to capture that sense of excitement on the web and see if it makes a difference for web visitors. We're thinking multimedia - Flip videos on YouTube, and lots more photos.  The goal is to do a better job of explaining services to people who can use them (or to people that know people who can use them) in ways that are inviting and respectful.

The long term plan is still a little murky - we've only just started and we don't yet know if we have any web traffic to speak of - but we're talking about email campaigns, maybe a blog, and lots more functionality on the website itself.

So where's Twitter and Facebook?  Not there. Not yet. The reality is that Sapulpa Community Care (like many small nonprofits) needs a solid foundation online with a more functional website and analytics. Without that foundation there's no destination for those contacted through social media and no way to measure their arrival. Every minute counts for Mary so Social Media will only make sense when we have systems in place to be able to measure the effectiveness of those efforts.

I think that if done right I can help make a real difference for Sapulpa Community Care. I think that with very little financial investment and a some strategic focus that we can leverage technology to help increase community awareness, make services more accessible to those in need, and increase charitable giving for this very important organization.

I'll keep you posted on our progress but in the meantime check out their existing website and consider donating time, food, clothing and/or money.

That's what I'm doing. So what about you?

22
Sep/09
6

My Ignite Tulsa Presentation

He's a video slideshow version of my Ignite Tulsa presentation titled "If someone gives you roses you should be pissed off." This isn't the video (or audio) of the actual event - just a (somewhat sterile) video slideshow of the same presentation. I hear the actual videos of all of the talks will be available soon on the Ignite Tulsa website. It's also worth mentioning that our friends in Oklahoma City are working on an Ignite OKC event for later this fall. I'm hoping to make it down there. Ignite was a great experience both as a speaker and spectator.




Update: And here's the video of me presenting this talk at the Ignite Tulsa event on September 17, 2009 at the Blue Dome Diner in downtown Tulsa. You can see all of the talks presented at that event on the Ignite Tulsa YouTube Channel. Thanks to the Ignite Tulsa folks for the video and a great event!

16
Sep/09
3

Social Media for Non-Profits Presentation @ TAUW

Today over a brown bag lunch Bill Handy, Hetty Fore and I will be conducting a learning workshop for Tulsa Area United Way agencies.  After scouring the websites of these agencies over the last month I'm looking forward to meeting some of the folks behind these terrific organizations.

Social Media, of course, is the super hot topic du jour for non-profits - and rightfully so. But as with so many other amorphous buzzword crazes of the past, Social Media is no silver bullet.  Bill, Hetty and I are all Social Media advocates but we also believe that without a plan Social Media will live up to it's all-bark-no-bite negative stereotype - maybe doubly so for non-profits. So instead of a seminar on how to tweet or setting up a Facebook page, we're focusing on underlying theory and motivation, complementing and augmenting existing (traditional) communications strategy, when and when not to consider social media and how to go about selecting from the myriad Social Media platforms available.  We're also all big believes in measurement. If you ask Hetty she'll tell you that if you can't measure it then it didn't happen.  So there'll be some discussion on measurement and analytics as well.

The goal isn't to get you set up on Twitter, it's to give you the tools to make intelligent decision about whether Twitter (or any other Social Media platform) is right for you and your objectives.

Here's a link to the PowerPoint deck we're using today.

To Tweet or Not to Tweet - Social Media for Non-Profits

If you're reading this after the presentation, and you were there then leave us a note in comments and let us know what you thought, follwup questions, etc. If you'd like to stalk any of the speakers on Twitter we can be found under the secret aliases @billhandy, @mattgalloway and @hetty4.

15
Sep/09
2

If someone gives you roses, you should be pissed off.

I hope you're planning on coming to Oklahoma's first ever Ignite event at the Blue Dome Diner in downtown Tulsa this Thursday, September 17, 2009.  The Ignite Tulsa event is also doubling at a Tulsa Tweetup. If you're coming you'll want to RSVP here.  It's a free event and should be a awesome time with some really interesting speakers.  I'll be speaking as well as lots of other hep cats. As a teaser, here's my cover slide. Hope to see you there!

If someone gives you roses, you should be pissed off.

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Sep/09
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Tulsa Area United Way Agencies’ Website Assessment

I like to help. It's a win-win. Somebody else gets something done that they need and I get to reflect on a job well done. This is especially cool when that somebody else is working on making the world a better place. I think the need for volunteerism is in us all, but lots of folk have trouble figuring out how to fit it into their lives - or they feel they have nothing special to give.  So one of the things I've been working on lately is a way that I can help make the world a better place in my own unique and meaningful way.

A month or so ago I hooked up with John Cory who runs the NTech Collaborative for the Tulsa Area United Way. NTech provides technology consulting, project management, training and other resources to Tulsa Area United Way agencies. The first project I'm working on is a brown bag learning workshop on Social Media that will be held this Wednesday for interested TAUW members.  Given the expertise, experience and knowledge of my super smart co-presenters Bill Handy and Hetty Fore, this should be a great presentation and discussion. I'm really looking forward to it.

Independent of social media, I've also been thinking a lot about how non-profits are using the web.  Today more than ever, there are are so many opportunities for non-profits on the web - both with and without social media. The Web 2.0 explosion and Open Source movement have provide a wealth of free and low cost tools that are uniquely well suited to help non-profits achieve their goals online.  I've been curious about how well non-profits are taking advantages of these opportunities and whether or not they could use some help. To start answering these questions I decided to conduct a website assessment of all the Tulsa Area United Way agencies' websites.  I've compiled the results into a report that I'm providing here for free. I think there's some interesting stuff in there for just about any non-profit. I really enjoyed learning about all of the wonderful work that's going on in and around Tulsa. I'm hoping to have the opportunity to help some of these organizations be even more effective on the web. Let me know what you think. What did I miss?

TAUW Website Assessment Title Page