Thursday, 23 February 2006

Some Thoughts on Buzz-o-phone

Wow, I'm not sure what I expected but I didn't think I would be at the end of the first week thinking about how to index and filter calls. Thanks to Amanda and the Rocketboom gang, www.buzzophone.com got nearly 1000 unique visitors today and there are over 100 people subscribed to the podcast. Thanks to everyone who has called and/or listened!

The down side has been a high number of kiddie prank calls and obsesive and unneeded obscene langauge. I've been removing them as fast as I can but if it keeps up, I might have to resort to an approval system where I listen to the call before it gets posts. Bummer.

There's also a tone of shameless self promotion going on. I'm all about promotion but I wish folks would be a bit more creative. For example - post on your blog about your desire to be mentioned and ask your readers to call. I don't want to set up a bunch of silly rules, but I may have to in order to keep the content.

I'm also thinking about ways to index calls. I'm thinking about offering multiple feeds based on what people want to listen to. I need to keep it simple because I don't have much time to spend but I've got to do something fast. Other ideas - a way people can call in to comment on a previous call; and the ability for people to add their own presonal Buzz-o-phone to their blog or website.

How would you like Buzz-o-phone to improve?

Posted by Matt Galloway at 1:47 AM in Word-o-Mouth
Comments (5)

Buzz-o-phone Quote of the Day

Buzzophone is the drive-by shooting of the marketing world.
Written by danger in comments on Brand Autopsy.
Posted by Matt Galloway at 1:11 AM in Word-o-Mouth
Comments (0)

Liability, Responsibility, Slander & Buzz-o-phone

Steve Rubel recently posted a quick blurb about Buzz-o-phone. In response, Robert French posted this comment:

No commentary on the value of this? Good or bad?

How will businesses deal with the WOM this may generate? How would you counsel businesses to approach this new feed of consumer backlash for their product(s), service(s), brand(s) or company?

I would like to hear your counsel on these issues. I bet others would, too.

While Mr. Rubel had no reply, I thought these were great questions. So, I emailed Mr. French and he email back and so on and so forth until today when Mr. French posted the whole conversation as well as some additional commentary. Topics discussed - What are the legal ramifications for Buzz-o-phone? Who is responsible for slander (or is it libel)? What I'm doing to mitigate risk? And what PR folks should be thinking about? A really good (if long) read.

Mr.French also mentions Buzz-o-phone in an interesing post on WOM Marketing. Also a good read.

Also thanks to John Moore of Brand Autopsy for the first non-Basement Buzz-o-phone post, AdRants for their look at Buzz-o-phone from the marketers side of the fence and Jason Whitman of Brand Love Hate for his thoughts.

Posted by Matt Galloway at 12:59 AM in Word-o-Mouth
Comments (2)
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