Friday, 12 August 2005

Wonder Brand Powers Excercise for the Reader

When looking for trend for my recent Wonder Brand Powers... Activate! post, I came up with some other examples of buzz cross-pollination. I thought I'd post the graphs and leave the analysis as an exercise for the reader.

First, Katie gets a piece of Tom, er, I mean Katie pumps Tom's buzz, uh, well you know what I mean...

Here are the BlogPulse links: graph 1, graph 2, graph 3.

Next we have Intel and Apple. All the focus is on Apple – but it's Intel that gets the buzz boost.



And the BlogPulse Trend link.

Posted by Matt Galloway at 2:55 PM in Word-o-Mouth
Comments (1)

People Smarter Than Me: Matthew Hurst

I've been meaning to point folks to Matthew Hurst's Data Mining blog for some time. Matthew is a research analyst scientist for Intelliseek/BlogPulse and his blog is filled with brilliant bits on GIS, data mining blogs, data mining in general and his seeming endless stream of insightful random thoughts about information and analytics. He graciously mentioned my recent analysis of theiTunes 4.9/Podcast thing today and the least I can do is return the favor. Unlike me, Matthew actually knows what he's talking about.

He also mentioned another guy doing BlogPulse analysis - "James Fee at Spatially Adjusted (profile) looks at the impact Google's mapping applications have had on buzz about GIS and ESRI." An interesting post.

[UPDATE: From Matt via email - "We do actually have people at Intelliseek who are titled analyst versus those of us at the R&D lab who are generally called research scientists." I'm not sure if I insulted the scientists or the analysts but either way, I'm sorry - it won't happen again. Regardless of what they call you, keep up the good work. -Matt (uh, Galloway, that is)]
Posted by Matt Galloway at 1:53 PM in Interesting Stuff
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