Monday, 29 August 2005

Cutting Edge NLP News from the Netherlands

Just got this note from Gilad Mishne...
Dear Matt,

Thanks for posting on my recent paper about mood classification in blogs. As the paper notes, it turns out that the classification is fairly complex; however, the task of predicting the mood levels in the entire blogosphere is much easier. I'm finishing a paper about that now, but you and your readers might want to have a look at a static demo of it:

http://ilps.science.uva.nl/moodgrapher/prediction.html

and also

http://ilps.science.uva.nl/cgi-bin/livejournal/mood/

Thanks!

Regards,
Gilad
I won't have time to grok until tonight but wanted to get this out for folks to see. Thanks Gilad!
Posted by Matt Galloway at 12:05 PM in Word-o-Mouth
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Your Customers and Fans Are (Already) Your Marketing Department

Peter Caputa of PC4Media wrote about a Google personalization strategy that takes advantage of the fact the blogs are so gosh darn good for search engine placement. This reminds me of the fact that I appear above GfK-NOP when you search for "The Influentials" (GfK-NOP has crept from #25 to #4. Hmmm.) – I'm also hit #4 on Google for "Umbria Communications" and #9 for "BlogPulse Trend".

My point is this - Everyone is talking about listening to your customers (using blogs) so that you can market better. But while no one was looking, online posters went sneaking behind the back of Marketing Guy and become the marketers for your company – except you can't control them. This is more true for small companies like The Vin Bin – but GfK-NOP is the 4th largest market research company in the world, they coined and trademarked "The Influentials", they sponsored the writing of the book by two of their employees but when people search Google for the phrase "The Influentials" they read me first.

When folks look for the Vin Bin in Marlborough, MA Rocks they get Pete at PC4Media.

Who do people read when your company or brand is searched for? You may have already lost your chance to market yourself.

[Via BuzzMetrics]

As a tangential aside, the chick on the PC4Media blog is the second most amazing looking woman on the planet, next to my wife.

Posted by Matt Galloway at 1:02 AM in Word-o-Mouth
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