Thursday, 8 September 2005

Kathy Sierra Leaves Me in Charge

Kathy Sierra has YOGPOP (yet another great post on passion) over on her unnaturally consistently amazing blog. This time she talks about the importance of teaching customers on the path to passion. Those of you who are in the WOMMA crowd, if you haven't been to Kathy's site, this is a great place to start. She leads off with a John Moore style juxtaposition cartoon - Out-Spend vs. Out-Teach. (Did Kathy steal this from John or vice versa? Who cares, they're both great.)

But that's not the important thing. The important thing is that in a footnote Kathy mentions that she's incommunicado until Tuesday and she's leaving me (and some other guy) in charge of comments. How cool. Such an honor. So go read her post and leave some comments there.

Now it's no secret that I'm a huge Kathy Sierra fan and I know that she knows that by mentioning me that she's makes me feel like I kick ass. More importantly I know that she knows that I know that. So do I feel manipulated? Absolutely not. Why? Because I also feel that Kathy sincerely appreciates me as a reader and contributor. Her message is compelling and credible! It might also be self-serving on Kathy's part, but it's mutually beneficial so I'm tickled pink to promote her. This is what Jon Berry and Ed Keller meant in their book The Influentials when they said "self-interest properly understood."

BTW - it's worth noting that Kathy has never asked me to talk about her or her blog. I do because she's brilliant and her blog is, as Hugh Macleod would put it, totally f**king amazing. She interacts with me which make me feel empowered. The result - positive WOM. I love Kathy and her blog.

If I can't lead by example, at least I can be the example. Now, go forth and comment...
Posted by Matt Galloway at 8:26 AM in On a Personal Note

What's the most important question you could ask your customer?

The ever brilliant Spike Jones of Brains on Fire asked this interesting question over on the WOMMA WOM v. Ads blog...
Scott Ginsberg recently posed a question on his blog. It went something like, “What’s the most important word in marketing?”.

A lot of people chimed in with their opinions and some great answers rose to the top.

So, in that same spirit, I’d like to put a WOMMA spin on it and ask the readers here, “What’s the most important (and insightful) question a company can ask its employees and customers?”

My answer is simple, “Would you recommend us to your friends and family?”

Ball. Your court. Go.
I rambled in comments, Spike retorts, I reretort and then some other folks post intelligent comments.

So, go there and post your thoughts...

(Comments are disabled here because you're supposed to posted over there.)
Posted by Matt Galloway at 12:04 AM in Word-o-Mouth
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