Monday, 24 October 2005
AdAge Says Reading Blogs is "Wasted Time"
« Electronic Arts's Shawn Conly on Blog Analytics | Main | If You're Gonna Pass Out During A Flight, Fly Southwest! »
I just read WHAT BLOGS COST AMERICAN BUSINESS on AdAge.
According to the article...
They go on to talk about "non-work" related blogs and wasted time and money, blah blah blah. I don't think it is that simple. I think blogging improves written communication skills; increases awareness, perspective and scope of knowledge; helps bring fresh ideas into an organization; and improves an employee's sense of value - to readers if not to the organization that employees them. Blogging can create opportunities for individual professional development that can be leveraged by the employer - wouldn't you like to have people perceived as "experts" working at your firm?
This article begs the question...
How much time are you wasting reading AdAge?
Hmmmm. Maybe all of it. Sounds like to me someone is feeling a little threatened?
According to the article...
About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks -- blog readers essentially take a daily 40-minute blog break.
They go on to talk about "non-work" related blogs and wasted time and money, blah blah blah. I don't think it is that simple. I think blogging improves written communication skills; increases awareness, perspective and scope of knowledge; helps bring fresh ideas into an organization; and improves an employee's sense of value - to readers if not to the organization that employees them. Blogging can create opportunities for individual professional development that can be leveraged by the employer - wouldn't you like to have people perceived as "experts" working at your firm?
This article begs the question...
How much time are you wasting reading AdAge?
Hmmmm. Maybe all of it. Sounds like to me someone is feeling a little threatened?
Posted by at 3:25 PM in Technology & Culture
