Thursday, 15 September 2005

Juptier Research Focusing on Word of Mouth

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By way of Gary Stein of Jupiter Research...
Jupiter is rapidly expanding our marketing coverage area to cover word-of-mouth, consumer content, blogs (vlogs, podcasts, etc) and evangelist marketing. Our current plan is to expand our current service to cover these topics, and write a number of reports in the coming year.

The first piece of this a simple executive survey, designed to get a sense of current practices. The survey is live right now, and available here

It's great to see Jupiter turning up the heat on WOM(M). So, please take a few minutes and help Gary out and take the survey!

See you in New York Gary!
Posted by Matt Galloway at 12:42 PM in Word-o-Mouth
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