Thursday, 29 September 2005
CMO Magazine Doesn't Get Volkswagen Either
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Constantine von Hoffman, Senior Writer for CMO Magazine posted about companies dealing with negative blog feedback. This is something that was talked about a lot at the WOMMA conference. I think companies need to work quickly to figure out how to respond and to respond quickly. As a "Hear Me" blogger (a term I learned at the WOMMA Conference), I can tell you that the worst response is silence.
I've been reading Constantine for a while and I enjoy his blog very much. He mentions my recent Volkswagen case study as a negative example and wrote me to tell me that my trackbacks are screwy. So, I thought I'd just post a link back to him - in case the folks at Volkswagen needed to hear from a reputable industry journalist.
UPDATE: Cindy Sullivan linked to my VW saga too in a good post on Cymfony's Marketing Insight blog: Fear and Threats to Corporate Reputation in the Blogosphere. She calls me a "dissatisfied customer" but really I'm just a "dissatisfied prospect", or more precisely a "dissatisfied ex-prospect."
I've been reading Constantine for a while and I enjoy his blog very much. He mentions my recent Volkswagen case study as a negative example and wrote me to tell me that my trackbacks are screwy. So, I thought I'd just post a link back to him - in case the folks at Volkswagen needed to hear from a reputable industry journalist.
Galloway makes it clear that someone at VW HQ is looking at his blog, so why hasn’t someone with actual credibility responded?says Constantine. See, it's not just me.
UPDATE: Cindy Sullivan linked to my VW saga too in a good post on Cymfony's Marketing Insight blog: Fear and Threats to Corporate Reputation in the Blogosphere. She calls me a "dissatisfied customer" but really I'm just a "dissatisfied prospect", or more precisely a "dissatisfied ex-prospect."
Posted by at 11:57 AM in Word-o-Mouth
