Monday, 13 February 2006
Be Heard! Call Buzz-o-phone!
« The Blog Bang: Is the Blogosphere Contracting? | Main | Buzz-o-phone - Now in the iTunes Store! »I spent some time over the last few weeks working on my secret project Buzz-o-phone. The idea is pretty simple - anyone can make a toll-free phone call and rant for up to two minutes about anything - a product, service, brand or company - that they're passionate about. Within a couple of minutes, the recording is shared with others as a podcast.
I've written about why I'm doing this on the Buzz-o-phone web page, but in addition to what I've written there, I'm interested in trying to record consumers - in their own voice - as a means to learn about WOM. Ultimately, I would like to record two or more party conversations and think that the telephone is a great way to facilitate that. Buzz-o-phone is a first step proof-of-concept. I'm planning on writing about how I built Buzz-o-phone and how I think the technology could be used in other WOM applications over the next couple of weeks.
I'm also curious if lowering the amount of effort required to share an opinion with everyone on the internet to a single phone call will prompt anyone to actually do so.
We're launching with two recordings by my good friend Danger Dan. While they're worth listening to, I really need YOU to call and voice your opinion about anything you like. Feel free to tell everyone you know about Buzz-o-phone and encourage them to call. Also, I would really appreciate it if you would post about this on your blog (you do have a blog, don't you?). Maybe you could pose a question to your readers and have them phone in their response.
If you're still drawing a blank here are some call starters...
•My favorite restaurant is...•My favorite TV show is...
•I hate Volkswagen because...
•You know what I love about Professional Wrestling...
•I've tried every brand of diaper known to man and I think...
•The worst TV commercial I've every seen is...
•I don't care what Pete Blackshaw says, I think...
So, please visit www.buzzophone.com for complete dialing instructions and podcast feeds. You can also listen to Buzz-o-phone callers right in your browser with our handy dandy Buzz-o-phone Player.
Be heard! Call Buzz-o-phone today!
