Thursday, 23 February 2006
Liability, Responsibility, Slander & Buzz-o-phone
« Buzz-o-phone Goes Boom! | Main | Buzz-o-phone Quote of the Day »Steve Rubel recently posted a quick blurb about Buzz-o-phone. In response, Robert French posted this comment:
No commentary on the value of this? Good or bad?
How will businesses deal with the WOM this may generate? How would you counsel businesses to approach this new feed of consumer backlash for their product(s), service(s), brand(s) or company?
I would like to hear your counsel on these issues. I bet others would, too.
While Mr. Rubel had no reply, I thought these were great questions. So, I emailed Mr. French and he email back and so on and so forth until today when Mr. French posted the whole conversation as well as some additional commentary. Topics discussed - What are the legal ramifications for Buzz-o-phone? Who is responsible for slander (or is it libel)? What I'm doing to mitigate risk? And what PR folks should be thinking about? A really good (if long) read.
Mr.French also mentions Buzz-o-phone in an interesing post on WOM Marketing. Also a good read.
Also thanks to John Moore of Brand Autopsy for the first non-Basement Buzz-o-phone post, AdRants for their look at Buzz-o-phone from the marketers side of the fence and Jason Whitman of Brand Love Hate for his thoughts.
